OF all the market towns in Furness, Ulverston is arguably the most celebrated and iconic. But even the most successful markets have to develop and adapt in order to survive. EMMA PRESTON finds out what the future holds for Ulverston, in the second of a four-part series looking at South and West Cumbria’s market culture

THE pride Ulverston takes in its market heritage is clear in everything about the town – from its traditional cobbled streets and iconic Market Cross, to its annual charter festival.