NEW YORK (AP) - The pressure was on. The tension was thick. And then, there were yawns in between. The Super Bowl may have been a nail biter, but the ads were a snooze. Actor Clint Eastwood waxed for two minutes about Detroit and Chrysler. An M&M candy stripped "naked" at a party. And stars from the 90s were everywhere, as were dogs and babies, of course. Companies paid an average of $3.5 ...

The Super Bowl may have been a nail biter, but the ads were a snooze. That's mostly because nearly half of the 70 Super Bowl advertisers put their spots out online in the days leading up to the game.

"Advertisers this year are playing it very safe." --- Tim Calkins, a professor of marketing at Northwestern University.